With a unique expertise in Servitization and Product as a Service models, Johnston Circular assists businesses in developing innovative offers across three stages
how we work
Lead the Change.
Explore.
Scale.
> Lead the change.
01
Engage and align the teams, starting with the Executive Committee.
Johnston Circular helps companies overcome knowledge gaps, fear of change, and internal barriers to exploring new business models.
We offer training for executives and for all teams, with duration adapted to your needs: from ½ day to 3 months. We focus on new business models, and use extensively existing use-cases to illustrate the importance of operationalization.
The goal is for the teams to come away with a solid understanding of PaaS and the surrounding issues, energized and with projects in mind.
> Explore.
02
Leverage design thinking and short feedback loops to develop a desirable, feasible, and viable service-based offer concept.
Johnson Circular captures customer insights, co-designs offer concepts, develops Minimum Viable Products (MVPs), encourages a fail-fast mindset, and continuously improves the concept through short feedback loops.
We increase the creativity of the teams, reduce risks linked to business model innovation, and shorten time to market thanks to our unique methodology.
The goal is for the company to end up with a desirable, feasible and viable service-based offer concept.
> Scale.
03
Deploy the offer by overcoming operational challenges to ensure profitability and customer satisfaction.
Johnston Circular helps companies with service-based offerings facing issues like client awareness, team understanding, pricing challenges, and profitability. We also assist with choosing the right tools, tracking KPIs, and balancing service with volume-based models, providing clear strategies for improvement.
Johnston Circular offers team training and guidance on tools selection, KPI’s definition, dashboard implementation, financial structures adaptation, offerings portfolio management, and development of a structured service catalog.
Johnston Circular enables the company to scale the offer with speed and achieve profitability, environmental impact and customer satisfaction.

